I’ve got a professional biography (see below), but for the purposes of this blog, let’s say I’m a politically active (GOP) communications consultant, former White House aide, husband and father, music fan, Atlanta Braves supporter, and lifelong Southerner with a taste for travel, art, good food, and history. Because of the first two characteristics listed, I’m frequently on television as a commentator and Bush supporter. I have a theory about going on Talk TV – it’s sometimes just a cheap date: Get tarted up, enjoy minor gratification but no real love, go home again, lather, rinse, repeat. At times, Tucker’s Talk TV Time transcends the tawdry, though. Stay tuned.
Tucker Eskew is the founder of Eskew Strategy Group, LLC -- a leader in developing and executing strategic communications for high-stakes policy battles.
From grassroots America to the global information climate, Tucker has served as both high-stakes strategist and high-visibility spokesman, developing messages and tactics to lead opinion during the most intense public debates of the new century. Called a “close aide” and “global spokesperson" for President George W. Bush by US News & World Report, Tucker led communications campaigns during
• the Afghanistan and Iraq wars
• the Bush-Cheney transition
• the Florida recount, and
• the 2000 South Carolina Republican presidential primary.
He has 20 years experience in issue management and integrated communications, with leadership roles in public affairs, media relations, international strategic planning, crisis communications, business development and technology marketing.
As Deputy Assistant to the President and Director of the White House Office of Global Communications until December 2003, Tucker headed the development of strategic communications to promote Administration policies and American values around the world. He coordinated wartime messages across all major cabinet agencies and with America’s allies. Working with the senior-most officials of the Administration, Tucker conducted strategic communications planning prior to the Iraq war and shaped a series of post-war messages regarding America’s successes and true intentions in the Middle East.
During the war in Afghanistan, Tucker served in London as President Bush’s representative to No. 10 Downing Street for communications strategy. He helped lead the Coalition Information Center, which coordinated efforts of the White House and the Blair government to proclaim the goals of the US-led war on terrorism.
Previously, as Director of the White House Office of Media Affairs in 2001, he oversaw the Administration’s widely-hailed strategy and tactics for "outside-the-Beltway" news organizations, talk radio, specialty media and the President’s official website. On September 11, 2001 and until leaving for London two months later, Tucker advised senior officials on message strategy for national security and homeland security.
Tucker directed communications for the South Carolina presidential primary campaign of then-Governor George W. Bush. In the summer and fall of 2000, Tucker worked from Austin as a Senior Communications Advisor to the Bush campaign.
Beginning at age 25, Tucker was Press Secretary and Communications Director to South Carolina Governor Carroll Campbell. He served for eight years – through natural disaster, economic triumph, and a statewide rise to political dominance – as chief spokesman for a leader the Almanac of American Politics called an “exemplar of governing conservatism.”
He began his political career as Press Assistant – and later, Assistant Press Secretary – for President Ronald Reagan’s 1984 re-election campaign.
As the founder of Eskew Strategy Group, Tucker has prior leadership experience in the private sector. He co-founded an electronic commerce business in the mid-90s and built his own public relations and business-consulting firm, Eskew Communications Group, Inc.
Tucker is a graduate of the University of the South (Sewanee) . He and his family live in Alexandria, Virginia.